Studio 100

PROFILE
Studio 100 (www.studio100.be) is an entertainment company oriented primarily towards families with children aged from 2 to 14, based in Belgium. Studio 100 builds total concepts centered on popular Dutch children’s figures, varying from cartoon characters to pop groups. Over the last few years, the television programs, audio and video material, books, theater shows, musicals, merchandising, an amusement park and of course the comprehensive website created by Studio 100, have made the company a permanent part of the lives of millions of children and their parents in Belgium and the Netherlands. Children’s tastes are fickle and popularity doesn’t last long. But the campaigns and innovativeness of the staff at Studio 100 have kept them in step with their target group since 1996.

SYNOPSIS
Studio 100 was looking for a Content Management System to manage its recently reworked website and they chose Mediasurface. This improved the speed of publication and the management of information considerably.

The site is the best place to get information about the popular Studio 100 products (TV, shows and venues). As well as information, the site also provides an e-commerce platform for merchandising. All the sub-sites centered on the various TV figures are managed from the same central environment too. The look and feel of the software is so attractive that the non-technical staff also want to publish information, and they are able to do so. After all: the key thing is that the site has to be fun!

Case Study Studio 100

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