New Star Case Study

New Star Asset Management (ticker: NSAM), one of the UK’s fastest growing fund management companies, was founded in June 2000 by John Duffield, previously the founder of Jupiter Asset Management. New Star has;

• Current market capitalisation: £1.3 billion
• Assets under management: £21.1 billion
• 346 staff# where all permanent staff are share or option holders
• More than 50 major institutional clients

With aggressive growth plans for international fund business and further expansion of UK retail activities, New Star is focused on maximising its existing sales channels and driving more information gathering via the web.

In 2006, New Star undertook a project to streamline their online marketing, to reduce expenditure on website maintenance, implement new multi-lingual web sites and create a unified brand across all business channels.

Case Study New Star Asset Management

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