Search Engine Ranking and Affiliates
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| "It is our opinion that Morello should be considered by any organisation looking to implement a specialist WCM solution." |
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| Sue Clarke - Senior Research Analyst, Butler Group | |||
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Master Thesis of the effects of Affiliate Marketing on Search Engine Rankings
It turns out that affiliate marketing networks effectively improve search engine rankings of advertising web sites. When the effects of these improved rankings are taken into account, the amount of web site visitors associated with affiliate marketing programs generally increases by ten to thirty percent.
When it comes to the factors that influence the extent of this effect, it is found that seasonal influences, the amount of potential affiliates and the level of competition within the advertiser’s business sector all play an important role.
This Master Thesis provides you with an in depth understanding of the effects of Affiliate Marketing on Search Engine Rankings (58 pages).
TOPICS COVERED
- Executive Summary
- Introduction
Literature Review
- Affiliate Marketing
- Web Search Engines
- Online Behaviour
- Search Engine Optimization
Conceptual Framework
- Conceptual Model
- Research Propositions
- Case Study Approach
- Use of Multiple Cases
- Internal Validity
- Research Setting
- Operational Variables and Data Collection
- Strategies and Techniques for Analysis
- Empirical Findings
- Adjusted Conceptual Model and Hypotheses
