Search Resource Center
Discussion Papers
IT versus Marketing
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| "Web site governance is a tangled, often highly political affair. As a result, even very sophisticated companies are challenged to extract the most value from their online presence." |
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| David Schatsky - Senior Vice President, Jupiter Research | |||
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Increasingly the responsibility of a company’s website is falling to the marketing department, with issues of branding, content, promotions and news all sitting within their control. However, much of the time this is complicated by the fact that the IT department actually ’own’ the website and without them the information would not appear there at all. Our 4 page flyer covers the main issues.
- Introduction
- Different types of users
- Common problems
- Publication bottlenecks
- Website organization - the set up
- Division of labor
- Different needs
- How to organize ownership of your site
- Software can ease the process
- What to look for in tools
- Tips
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