Whose site is it anyway?

The question of website ownership is crucial. The business user has the vision, but the delivery of it – the actual creation and deployment of the web application – is in the hands of the IT department. This separation leads to the inevitable frustrations of remotely delivered projects for both sides. This 6 page paper discusses a new approach to this problem – a solution which both enables the business user to fully participate in the design, creation and management of the website and which satisfies the scalability, reliability and manageability demanded by IT.

TOPICS COVERED

• The internet - the promise and the reality
• The scale conundrum
• Brochureware is not enough
• Whose site is it anyway?
• He who pays the piper calls the tune
• Delivering real value
• Consumer confusion
• Hand-crafting tools
• Off-the-shelf tools
• Technical page design tools
• Technical empowerment tools
• A new breed of application
• The new paradigm
• Build from strength
• True user empowerment
• Mediasurface Morello
• Changing the game

Whose site is it anyway?

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