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Discussion Papers
Consolidation or Proliferation – Confused?
There are good business reasons for consolidating or
proliferating websites. While both business approaches are sound, the
belief is that multiple sites are the root cause of website and content
mismanagement, and therefore consolidation is the only answer. This is
not entirely true, and this paper helps clear up this misconception.
This paper discusses the future of websites and whether consolidation or proliferation strategies are the most suitable.
Download the paper now to work out what strategy is best for you.







