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Discussion Papers

Consolidation or Proliferation – Confused?

Consolidation or ProliferationThere are good business reasons for consolidating or proliferating websites. While both business approaches are sound, the belief is that multiple sites are the root cause of website and content mismanagement, and therefore consolidation is the only answer. This is not entirely true, and this paper helps clear up this misconception.

This paper discusses the future of websites and whether consolidation or proliferation strategies are the most suitable.

 

Download the paper now to work out what strategy is best for you.