Personalization

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	"Butler Group regards Alterian to be one of the more innovative WCM vendors currently in the marketplace and believes that Morello provides powerful capabilities that help organisations to build and maintain multiple Web sites."
	Sue Clarke - Senior Research Analyst, Butler Group
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Personalisation With the advent of technology that can ‘recognize’ visitors to your site, content can be tailored to elicit the maximum response desired – whether that is gathering information, further site clickthroughs, purchase of your product or the registration of personal details. Users expect to see relevant and timely content and if they don’t get it at your site, they will go to one that does. Read our 2 page flyer to see how Morello handles this.