Enterprise Blogs

Morello CMS Delivers Real Benefits from Web 2.0 Blogs

Businesses like yours use Morello to extract enterprise value from web 2.0 blogging technologies.

More than a networking and research tool, blogs can form an integrated part of your Enterprise 2.0 strategy working to create new relationships, run online projects and inform customers, suppliers or partners by encouraging interaction with the organization, its business and objectives.

With Morello your business can;

• Deploy blogs easily. Blogs in Morello can be created anywhere in a site and re-used in multiple destinations, cutting costs, time and content duplication.
• Enrich blogging to create multi-dimensional communication through interactive features such as feedback and review facilities, screencasts, podcasts and email. 
• Create collaborative environments that unite disparate project teams, suppliers and/or customers on the company intranet/extranet or secure customer website. 
• Disseminate information securely throughout the organization via private blogs to inform, gather feedback and analyze responses, for example a test group for the latest product innovation.
• Capture intelligence and create new communities that encourage dialogue response and commentary such as: user, stakeholder or investor groups.

Due to the unique way Morello relates to content, blogs can be subject to the same rules as every other content item. Blogs can be shared, assigned access rights and workflow and for compliance, searching and SEO, have metadata and taxonomy values applied.