Introduction

Morello CMS exploits web 2.0 technologies to shape your Enterprise 2.0 strategy.

If your organization is interested in extracting real value from Web 2.0 technologies then you are in the right place. Alterian works with organizations like yours, developing an Enterprise 2.0 strategy to help you achieve real business gains from next generation technologies such as RSS feeds, Blogs, Wikis, Podcasts, Social Bookmarking, AJAX,  Rich profiles and so on.

Enterprise 2.0

At Alterian, Enterprise 2.0 refers to the integrated use of web 2.0 technologies to work in conjunction with all web related applications in order to develop a cohesive online strategy that genuinely delivers serious business value to meet organizational objectives.

We believe that organizations can make commercial gains if the ethos, concepts and Web 2.0 tools are incorporated into your online tactics and developed as part of your comprehensive Enterprise 2.0 strategy. 

Exploit Untapped Resources

Most businesses employ some Web 2.0 technologies; a blog on the website, a wiki on the intranet or a forum on the customer extranet. Simply having these tools is not enough to gain competitive advantage in any marketplace, so Morello deploys them as a mechanism to draw out underutilized resources such as content silos, disparate web applications or even untapped employee skills.

Employ Collective Intelligence

Social web technologies drive the proliferation of online collaboration giving rise to a wealth of peer reviews and conceptualizations. By creating social environments for collaboration such as social bookmarking and personalized profiling, your organization becomes the hub of the process of collective intelligence. Morello CMS provides the platform to encourage these web interactions, capturing the processes and idea kernels so your business can leverage the collective intelligence of your employees, your partners and your customers and prospects.

Drive Business Competitiveness

Generating commercial advantage is the holy grail for Web 2.0 tools. With Morello web 2.0 features such as tagging, taxonomies and personalized profile pages your organization can capture, collate and mine data which has simply never existed before. Morello helps businesses organize, search and deploy data to penetrate new communities, marketplaces and business relationships.