RSS Feeds

Morello CMS delivers instant updates with RSS feeds

Don't wait for website visitors to request information, actively promote your organization with up to the minute announcements via your own business RSS feeds.

To get real value from Web 2.0 technology, adopting ‘push’ communications - such as RSS feeds - as part of your Enterprise 2.0 strategy will enable your business to deliver up to the minute information to employees, suppliers, customers and stakeholders. With Morello RSS feeds, your business can create multiple gateways to push syndicated content out to subscribers, ensuring regular contact with all your most influencial audiences.

Built into Morello CMS as just another type of content, RSS feeds issue instant alerts for new content, announce freshly published corporate, market or financial news to public users as well as subscribers without requiring them to log on to the website.

In addition to providing a guaranteed subscription to your own corporate information through any number of RSS feeds, Morello CMS also allows the importation of external feeds so you can further enrich your organizations webpages with news from a host of sources.

Morello RSS feeds:

• Allow you to push content to desktops as well as Mobile devices such as PDA’s and Blackberries, so even if subscribers are out and about, they are up to date.
• Allow full support for a range of RSS formats eg: 1.0, 2.0, Atom, regardless of the number of feeds per website
• Create a personalizated experience with RSS feeds set up as News only or classified by Subject
• Assign security access controls to serve content either on a public or subscriber only basis