Media

Morello CMS helps you to get where your audiences expect you to be

Alterian has long delivered powerful internet channel solutions for media, entertainment and publishing companies.

Morello has enabled companies such as World Wrestling Entertainment, ESPN, FD Media Groep, Oxford University Press, Studio 100, EMI, Thomson Scientific and many others to realize a wide range of benefits, including:

• Reduced cost of managing a number of websites by maintaining them from a single location but with distributed content contribution from across the organization
• The cheap and rapid launch of "micro-sites" covering new campaigns, launches or products, without the need for IT involvement, using Morello Instant Site™
• Publication of 100% Flash multimedia websites, allowing regular content contributors to update the site without the need for any technical knowledge
• Improved brand consistency throughout all communication channels
• Increased customer interaction and loyalty by providing them with personalized content and options for direct feedback
• Consolidation of online and offline platforms into a single solution, driving websites, PDA's, Smart Phones and other channels from a single source.
  

A successful online presence largely depends on the right choice for your content management system. No matter what type of business you are in - regular publishing, broadcasting or entertainment - Morello can make a difference to your organization.

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	"I redesigned the presentation of the entire UK directory of 25,000 titles in four hours on a quiet Saturday afternoon, and rolled out the changes to the live site in minutes."
	Ian Hall - Group Internet Manager, Oxford University Press
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