Mobile Technology

Serve your audiences when they're on the move - with Morello CMS

The sheer number of mobile devices in use nowadays is astonishing. As are the number of purposes for which they are used. Who would have believed a few years ago that a device the size of a cigarette box would guide you to your destination while you're driving your car, actually talking to you?

As widespread connectivity becomes more and more common, these devices will start playing a more prominent role in every day life. They will help you stay in touch with your office, family and friends. We'll be able to connect  wherever and whenever we need to, 24 hours a day, 7 days a week.

Where are the opportunities here? Well, that depends on the sort of business you're in. At Alterian we see these devices being used for a wide range number of applications, for example:

• To keep people up to date with news stories, RSS feeds, company news and email;
• To supply 'back office' information and support (manuals, documents etc) to staff on client sites or in the field;
• To receive online multimedia content, including news, music and podcasts;
• To place orders or schedule deliveries, or engage in any of the numerous other  "e-tailing" opportunities.

Regardless of the application, it's always about content being received and often also being sent back to a central system via the mobile device. Whether for leisure or business, the basic premise is that it's about content that needs to be managed. That's how Alterian can help, as Morello allows you to do just that. WIth Morello you can publish content and interact through any digital channel your business uses, bringing you in direct touch with your audiences.

Customers such as T-mobile, WWE and Gasunie alredy reap the benefits of applying these technologies, achieving significantly increased internal efficiences and much greater customer loyalty.

And the good thing this: it's not an extra, 'bolt-on' addition.  It's all provided by the same Morello software that's already running your intranet, extranet and internet sites, so there' s no duplication of effort or complicated systems integration required.

	.
	"Being a multimedia production company, Studio 100 has also found Morello to be the ideal solution for driving the delivery of content to iDTV, PDA’s and other new media."
	Jan Chalmet - Webmaster, Studio 100
	.