Serious Websites

Serious websites - the ultimate challenge to manage.  Let Morello CMS help you !

It is not unusual today to find many sizeable organizations operating very large or multiple websites consisting of thousands of web pages. Some of these sites are the result of organic growth - geographical, organisational and product - and mergers and acquisitions; while others are part of a 'think global, act local' marketing approach.

Rationalize websites and systems

To reduce the burden of maintaining so many websites, companies often rationalize their multiple sites down to a single key site or 'core' group, whilst at the same time reducing the number of Web Content Management systems deployed.

No matter what industry you're in, Morello is uniquely positioned to support both scenarios because it can handle huge amounts of web content and at the same time it supports the management of many websites within the same system. Therefore, website consolidation and website proliferation can be achieved at the same time.

View a full list of Alterian customers using Morello to drive their Websites

Major cost reduction

New Star, a UK based fund manager, had 5 individual websites and 10 micro-sites - all hanging off different development platforms, with a variety of brand designs. The sites were maintained by external design agencies at a cost of around £350,000 a year.

Having installed a single Morello system, training, IT and operational costs at New Star were reduced. "Year one saw a reduction of 68% in the costs of running our websites, which included the purchase of Morello," says Mr Rob Tyler, Group Web Manager at New Star.

Repurpose

Morello by Alterian is a best-in-class Web Content Management system solution which allows business-users to add, remove, modify or publish web content - securely and in minutes and with minimum training. Crucially, web content and web structural data are separately stored and managed in Morello. This makes website maintenance easier, saver and allows content to be re-used and re-purposed repeatedly. So Morello can save a company IT, marketing and other scarce, expensive and valuable resources.

Case Study New Star Asset Management

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